Recently, top designer Vera Wang, who designed Chelsea Clinton’s exquisite wedding gown as well as her bridesmaids’ dresses, and bridal wear manufacturer David’s Bridal announced their partnership to launch a new bridal collection. This exclusive collection will debut with gowns and accessories for the bride, designed with Vera Wang’s signature minimalist yet elegant style. The partnership’s intention is to expand into bridesmaid dresses and shoes at a later time. Available in stores in the United States in early Spring 2011, and in stores in Canada by late Fall 2011, this exciting debut collection of gowns will be priced under $1500, in keeping with the consumer-friendly price points of David’s Bridal.
Recently, top designer Vera Wang, who designed Chelsea Clinton’s exquisite wedding gown as well as her bridesmaids’ dresses, and bridal wear manufacturer David’s Bridal announced their partnership to launch a new bridal collection. This exclusive collection will debut with gowns and accessories for the bride, designed with Vera Wang’s signature minimalist yet elegant style. The partnership’s intention is to expand into bridesmaid dresses and shoes at a later time. Available in stores in the United States in early Spring 2011, and in stores in Canada by late Fall 2011, this exciting debut collection of gowns will be priced under $1500, in keeping with the consumer-friendly price points of David’s Bridal.
Vera Wang was quoted as saying, “I am thrilled for the chance to bring my very specific vision to David's Bridal, the biggest wedding retailer in America. The ability to grow my sphere of influence in the bridal world is both a huge creative and business opportunity and one I am so excited about. With this new challenge, I hope to speak with a level of taste and authority that will resonate with brides everywhere. This association represents the next logical step for someone who has spent 20 years building a relevant and respected bridal brand. I can't think of a more strategic or promising time to grow a new segment of my business than now!”
Bob Huth, President and CEO of David's Bridal stated, “This exciting, new partnership will now enable us to serve even more of America's brides, including those who could only dream of wearing a Vera Wang gown. We understand the importance of a bride's special day, and we're very proud to be able to complement the strength of our existing brands with an outstanding and exclusive collection by the most revered bridal designer in the world."